The World Cup goes to … pizza consumption
Fact 1: People go nuts over pizza.
Fact 2: People, men, in particular, go nuts about the World Cup.
So, what happens when you combine these two facts?
The evidence is more than enough: There is a massive economy behind this.
According to Domino’s Pizza, there is “a 10 per cent rise in half-year profits after the football World Cup, and greater consumer confidence helped it achieve a third consecutive quarter of double-digit UK sales growth”. While Courtney Moscovic claims that, spokeswoman for Pizza Hut and its 6,300 outlets at halftime of the game “lunch sales are up more than 50% for a normal Thursday“. Domino’s pizza: the company expected to hire 1,300 extra drivers during the 2014 tournament.
According to the Statistics portal Statista, about the share of food consumed in a football World Cup match in France in 2014, “Nearly 44 per cent of participants said to have consumed pizza for the occasion”. That’s almost half of the consumers.
David Wild, chief executive of Domino’s Pizza, believes that the company’s digital and promotional strategy over the 26 weeks period had also paid off. Online sales increased by 30.6 per cent to £204.7m, to account for about 70 per cent of all UK sales. “The easier we make it to order pizzas, the more pizzas our customers will order,” he said. Total sales from all franchises across Europe increased by 14.9 per cent to £375m from £326.5m. In the UK, total sales from franchises grew 15 per cent, or 11.3 per cent on a like-for-like basis. Wild’s plan to cut prices and invest more in technology and marketing was received well. For now, the company is trying to drive efficiency, splitting delivery zones for each store to as few as 14,000 addresses, reasoning that it can reduce labour costs and that faster deliveries mean more satisfied customers and therefore repeat orders.
So, it goes without saying that special offers are around!
Pizza gods Domino’s have a launched a special edition ‘Meatfielder’ pizza just in time for the World Cup, while there is a special one for Italians only: “World Cup 2018: FREE pizza and beer for fans during England matches – here’s how to get it”.
Is this the case only in the U.K.?
Things are about the same on the other side of the Atlantic. Pizza is globally one of the most favourite choices, and football tournaments seem to be the mere excuse for having it even more.
11 Fun facts about pizza consumption in the U.S.
- The Average American Eats 6,000 Slices in a Lifetime
- An average American consumes 46 pizza slices in a single year. That’s quite an amount which explains why there are 69,000 pizzerias spread all across America.
- Americans eat approximately 350 slices of pizza per second.
- 350 Slices of Pizza are Eaten Each Second in the U.S.
- Ninety-three per cent of Americans eat pizza at least once a month.
- 2,500,000 Pizzas Are Sold From Pizza Hut During the Super Bowl
- A survey report says that a minimum of 93% of Americans orders and eat pizza at least once every month. On Super Bowl Sunday, 58% of Americans order pizza, which makes it the highest selling day for pizza than an average day in a given calendar year.
- In America, the pizza industry grosses over $30 billion every year and 17% of U.S. restaurants are pizzerias.
- According to a recent Gallup Poll, kids between the ages of 3 to 11 prefer pizza over all other food groups for lunch and dinner.
- According to the United States Department of Agriculture, about 13 per cent of Americans eat pizza daily. That’s about one in eight Americans eating pizza on any given day.
- According to a study conducted by the USDA, pizza is an extremely popular meal choice among men. It’s most popular demographic is among males ages 6-19 years, since more than 1 in 4 of them consumes pizza on any day.